Digital is often underestimated for the role it plays in creating powerful brand experiences. But digital should be the starting point, not an afterthought. Whether it’s unique landing pages that build excitement for a product launch or a minimal, functional UI that makes every interaction effortless, digital has the power to tell stories and connect with people in ways nothing else can.
Working on adidas projects at IMA was a chance to prove that. Every concept aimed to break from the ordinary and stand out, while always staying true to the brand’s identity. We didn’t just want to look good, we wanted to create work that could win awards, spark conversations, and push the boundaries of what a digital brand experience could be.
That’s why it’s so important to work with a designer who can do both—craft standout brands and bring them to life in digital spaces. Because when design and branding are thought about together from the start, the result isn’t just beautiful, it’s memorable and effective.
Got a vision that deserves more than a template? We build immersive, scalable Webflow experiences that speak volumes—through motion, interaction, and design integrity.
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