I began by using Midjourney to generate a vibrant, theme park-inspired backdrop filled with lush greenery, futuristic towers and a sense of adventure. Once the base image was in place, I enhanced the details in Topaz Labs, making it sharp and realistic enough for high-resolution use.
The centrepiece, a bold three-dimensional letter D, was designed and modelled in Blender along with the roller coaster and water features. Using fSpy, I matched the camera perspective perfectly so the new 3D elements sat naturally in the original scene, creating an image where the D and coaster felt like they truly belonged.
This project highlights how AI can enhance, not replace, a designer’s craft. AI provided an imaginative starting point, but it was Blender, fSpy and a solid understanding of composition that brought the visual together convincingly. By combining AI outputs with hands-on 3D modelling and perspective matching, the result feels cohesive and intentional, rather than like a random AI-generated collage.
The final visual gave the marketing team exactly what they needed: a vibrant, high-resolution asset that stands out, feels immersive and hints at the energy of the esports brand’s events. It also demonstrates how combining new AI tools with traditional design skills can unlock creative possibilities that look fresh and professionally crafted.
The aim was to capture the energy of esports today while honouring the event’s history as one of the world’s largest LAN gatherings, where thousands of computers lit up a single room.
I explored a bold, high-contrast art style inspired by classic arcade graphics, combining neon colours, playful wavy type, and energetic patterns. This direction helped create visuals that felt lively and distinct, perfectly matching the excitement of competitive gaming while paying tribute to its nostalgic past.
The centrepiece was a detailed 3D render of a retro computer, created to honour the event’s origins as a massive LAN party where thousands of computers filled one room. Designed and modelled entirely in Blender, it included nostalgic details like floppy disks, a chunky CRT monitor, and vintage peripherals that echo the early days of PC gaming. I focused on creating a model that felt playful yet realistic, carefully texturing and lighting every element to make the render vibrant and attention-grabbing. This hero asset tied the campaign visuals directly to the event’s history, reminding fans of where it all started and why that legacy still matters today.
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