Building with Precision and Flexibility
Now, onto the techy stuff. Using Webflow, we constructed a site with a complex CMS system and a modular build. Imagine it as a set of building blocks that Shortlist.me can rearrange to create new pages easily. This flexibility is crucial for a growing organisation. The site supports dynamic content, ensuring everything stays fresh and exciting while keeping the design consistent.
Seamless Integration with HubSpot
We also integrated HubSpot forms for lead generation, making it super easy for Shortlist.me to capture and manage leads. This setup is like having a smooth conveyor belt for potential clients, ensuring they don’t fall through the cracks. It streamlines their marketing and sales efforts, making sure they’re always one step ahead.
Advanced CMS:
We implemented a powerful CMS that supports shortlist.me need for frequent content updates. This includes managing blog posts, service updates, and client testimonials seamlessly.
SEO Optimization:
The website is optimised for search engines, ensuring that Shortlist.me ranks well for relevant keywords such as “Interview prep” This helps in attracting new clients through organic search traffic.