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We redefined what Thera was for a new audience.

new 2024

Repositioning the brand for a whole new audience.

The whole idea was to move away from the overcrowded, samey wellness crowd and carve out a space that actually felt a bit more niche. We didn’t want to blend in—we wanted a brand that stood out and really captured that shift. Something with its own vibe, not just another wellness brand lost in the mix.

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Client Name:
Thera drops
Project Date:
2025
Industry:
Sport Nutrition
  • Webflow
  • Branding
  • Content Strategy
  • Digital Design
  • 3D Visuals
  • Outseta
  • Zapier
  • Social

An all new direction for Thera

At wat.studio, we thrive on crafting brands that resonate and inspire. Thera is a testament to this, where we handled everything from the name to the strategy, 3D visuals & Shopify website. Our goal was to shift our position in the market, moving away from an IV drip product, into a daily suppliment powered by nature.

Naming the Future of Performance

Thera - More than a name, it’s a narrative. Inspired by the Greek island known for its history of healing and transformation, Thera encapsulates strength, resilience, and rejuvenation. A name that perfectly aligns with our client’s vision of empowering athletes.

A complete brand overhaul

A new market required a new brand, that made sense to the new brand ethos "powered by nature". We handled everything, including all new 3D renders of the product, new packaging and new Shopify website. This was done using mostly blender with a little AI to help add some visual fidelity to our imagery.

The all new 'Triad' logo

We had to go back to the drawing board when it came to designing the logo, we wanted to create something simple but meaningful. It had to stand out as a social media profile photo so the form needed to be clear and concise. After a few rounds of sketches, we landed on the Tri logo with a holo droplet in the middle. The 'Triad Essence' icon is a visual embodiment of Thera's core principles: Energy, Focus, and Recovery. Each point of the triangular form stands for one of these foundational pillars, converging around the central drop, which represents the pure tincture essence at the heart of Thera's products.

Redefining the brand philosophy & tone of voice

With a more natural human centric brand, we needed to pivot our previous messaging. Fostering Personal Evolution for Tomorrow's Pioneers, the brand stands out with a vision that resonates through varied life journeys. Dedicated to pioneering advancements that encompass every facet of daily personal development, making self-improvement both achievable and motivational.

Let’s Create Something
Bold Together

Got a vision that deserves more than a template? We build immersive, scalable Webflow experiences that speak volumes—through motion, interaction, and design integrity.

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