We designed a brand others resonated with
That was basically the brief. Dubai’s packed with competition, and wellness is only getting bigger, so with a bit of love (and a lot of research), we knew exactly what needed to happen. For us, brand and digital are the same thing—they go hand in hand. And because SEO’s a major player, we built a brand that could get the message across in plain English, and a UI that actually felt like it.
Animations with Intent: When Motion Becomes Meaning
We didn’t use Lottie and GSAP just because they’re popular, we used them because they told the story better. From scroll-activated reveals to smooth hero transitions, every movement had a role. These weren’t flashy add-ons. They were storytelling tools.
Wellness throughout
Honestly, I believe you make your mind up about a brand in the first ten seconds. So every touchpoint matters, no matter how small. But when every detail is looked after, it just clicks. That’s what I’m always aiming for—making sure the whole experience, start to finish, actually feels like wellness, not just another “wellness” brand trying to fit in.